What's more inviting than a comfy living room with a roaring fireplace? A fake comfy living room with an equally fake roaring fireplace!
We transformed a studio space at 30 Rockefeller Plaza into a cozy living room environment — complete with an animated LED fireplace. (The building has no actual chimneys, after all.)
Special thanks to our director for adding virtual stockings as an easter egg. Guests have reportedly felt warmer in the space — despite it all being digital.