The simplest ideas are sometimes the most complex to execute.
We transformed NBC News's "Simply Explained" franchise by creating a virtual reality space within a 360-degree green screen studio. The concept integrated a custom 3D model of the actual studio with virtual environments that "fall away" to reveal the digital space behind it.
Working with NBC News Artworks, our Studio Production team, and our director, we built something that works marvelously. Watch to the end to see the full effect.