I spent my entire career making TV. Now I use AI to make TV better.

Just Three Words:
Make It Irresistible.

You know the feeling. A story comes on and you stop what you're doing. Maybe it's the subject. Maybe it's the way it's told. Maybe it's just weird enough to hold your attention. Whatever the reason — you're watching.

That's what I chase. The irresistible. I've spent my career finding ways to make people care about stories they didn't know they needed.

Whether it's a headline, a segment, or an AI tool that surfaces stories nobody else found — the goal is always the same: don't let them look away.